I was at the liquor shop buying liquor to feed my fish today (I bought: one six pack of coopers; one clean skin wine of unpronouncable name; and one clean skin wine of a different unpronouncable name). And while I was waiting in line, I saw a little sheet pinned up on some sort of notice board — or maybe just sticky-taped to the wall — that was full of “tips on selling more shit”. The one point that stuck with me was ‘Make sure “Specials” are at the front, on display’.
As you can understand, there was obviously no need to emphasise that specials were special, to the checkout staff. The only reasonable explanation then, is that it’s not that special at all…